I chose the name "Happy Pink Spider" for my studio because it is my belief that spiders are nature's best graphic designers. Each web they make is perfectly suited to the environment in which it is intended for. Spiders are highly effective at designing and implementing effective design solutions to seemingly complex scenarios. Spiders are also prolific, and spend most of their lives creating and re-creating their webs. Their webs are also unique in every instance, and always beautiful.